Shadoyan Couture House was founded in 1999 by the Armenian fashion designer Kevork Shadoyan.
In 1997, Kevork graduated from the ESMOND Fashion School in Lebanon and got qualified as a fashion designer. In 2004, he was conferred his Master’s degree from the National Academy of Fine Arts as a “Decorative Textile Production Designer”.
The Shadoyan Fashion brand includes “Haute Couture” wedding and evening dresses, “Pret a porter” suites, casual dresses, shirts, shoes, bags, accessories, necklaces and earrings, as well as souvenirs. The new collections have been presented in many countries such as Armenia, Australia, USA, Ukraine, Belarus, Georgia and Lebanon, as well as in fashion capitals such as Moscow and Paris.
Kevork was one of the first fashion designers who managed to create a new and unique style by synthesizing the elements of Armenian traditional costumes and modern clothing. His evening dresses have some unique charm due to the fact that he uses white raw silk, which is dyed and covered with beads and then embroidered according to his clients’ tastes.